Hugo Habel

A geek-inspired personal brand that blends pop culture with software engineering

What we did

Hugo Habel, a senior software engineer, needed a personal brand that captured his passion for technology, his “geek” lifestyle, and his love for pop culture. The challenge was to create a logo that not only reflected his technical expertise but also his personality.

We developed a unique “geek octopus” logo where each tentacle symbolizes the diverse technologies he masters. Two tentacles were cleverly shaped into programming brackets, a nod to his profession, while the octopus wears geeky glasses—an unmistakable reference to his personality and pop culture influences.

The result was a personal brand that is fun, professional, and full of character. The client was thrilled with the outcome: a fresh identity that authentically represents who he is and what he does.

  • Logo Design
Typography used on Nubal branding Nubal Logo Image showing the colors used for Nubal Cofee branding.

Client:

Hugo Habel

Date:

July 2020

Location:

Mexico

When Code Meets Creativity

For Hugo Habel, we created a distinctive personal brand that merges technology and pop culture. The geeky octopus logo reflects his versatility as a senior software engineer while capturing his unique personality and passion for all things “geek.”

Pink Cactus
Branding & UI/UX Design & Web Development

Pink Cactus

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Datalyk
Branding

Datalyk

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Up & Co
UI/UX Design & Web Development

Up & Co

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